Copywriter: TNAA

TNAA is a national travel healthcare staffing company. While initially hired as a freelancer in August 2022, writing occasional blogs, my role expanded from June 2023 to October 2025.

During my time with TNAA, I:

Created, edited, and optimized 125+ blog posts and digital assets—including landing pages, website copy, and email/SMS campaigns—driving engagement across B2B and B2C healthcare audiences.
Developed copy for a multi-purpose landing page used across paid campaigns, contributing to a +78% increase in conversions and a 51% decrease in cost per lead since launch.
Wrote copy and presentation materials for 25+ monthly webinars, collaborating with subject experts and design teams to help achieve an average 20% landing-page conversion rate for signups.
Collaborated with leadership and cross-functional teams to ensure accuracy, brand consistency, and alignment with organizational goals
Conducted a comprehensive blog audit, suggesting posts for archiving or updating for clarity, SEO, and engagement.
Drafted press releases and brand communications to support campaigns and internal initiatives.